Sunday, August 27, 2006

United For Africa


Senegalese artist Akon and his father, legendary jazz musician Mor Thiam, will be among the celebrities attending a Berlin press conference on April 5 for the announcement of a joint partnership between sneaker giant Puma and charitable organization United For Africa.


Puma and United For Africa plan to use their alliance to generate donations and raise international awareness for the 30 aid organizations affiliated with United Africa via innovative promotions.During the press conference, Puma will unveil the Puma Charity Collection through a fashion show which will boast new and limited edition items. Proceeds from each collection item will be given to United For Africa. The collection will be available to the public from the end of May 2006 at 10 different locations nationwide, including Puma Concept Stores.Both parties also presented the United For Africa retail entertainment trams which will be equipped with special informative and interactive material. The trams will run on allocated routes around Berlin from the beginning of June to the middle of July, promoting the United For Africa campaign.During this time, numerous events and shows featuring celebrity artists and sportspersons will take place in both the trams and Berlin's Café Moskau, Puma's football headquarters during the World Cup.A CD titled The African Game and a unique "coffee table" book, which is part of the campaign, will be available in the trams, PUMA Concept Stores and Café Moskau and in retail stores nationwide. The entire sales revenue for these products will benefit United For Africa.-article courtesy of SOHH.Com
posted by DestroTheBiggaFigga @ 4/06/2006 07:37:00 AM

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